wholesale watches 2009-08-11
Maurice Lacroix belief
Although in the past 30 years, the changing trend of the times, of which a target is not
constant, that is the company for the design of thinking, the perfect material values and
the keen pursuit of quality. Amy's table for the "imperial Po as the" ─ ─ "sophisticated
series of" mechanical watches that transcend worldliness and attain holiness of the process,
particularly proud. Published in 2006, the "originality series" Le Chronographe Stopwatch
time, configuration of the Maurice Lacroix factory production of the first movement with its
own ─ ─ ML 106 movement, laying a pivotal position to lead the Swiss watch brand into the
new generation. From the "sophisticated series of" learn the process of making a valuable
experience, but also invoked to Pontos (Ben Tao Series), Miros (golden series), Les
Classiques (classic series) and Divina, such as the classic series.
Maurice Lacroix Chronology
In 1961 the parent company of Desco von Schulthess AG in Saignelégier watch parts factory set up for multiple clients brand (private label) the production of all kinds of spare parts.
Amy's first table in 1975 is available in Austria.
Maurice Lacroix in 1976 to enter the Spanish market.
Maurice Lacroix in 1979 to set up distribution centers in Germany.
Maurice Lacroix 1980/1981 through Sydney and Melbourne in Australia to launch Desco branch.
Maurice Lacroix 1983/1987 to expand its international distribution network (Switzerland: in 1983, the Netherlands: in 1986, the United Kingdom: 1987)
1989 acquisition of Le Meridien table in the watchcase Saignelégier factory, and we will continue to invest in machinery and equipment to ensure that the Le Meridien table of the times.
1989/1990 re-integration in the Far East and South Pacific distribution network: Amy tables in Japan, Hong Kong, Singapore, Malaysia and Thailand introduced.
1990 Maurice Lacroix launched in Saudi Arabia to open up the Middle East market.
1994/1995 Maurice Lacroix Swiss francs to invest millions to update and expand its plant Saignelégier tab in order to meet the "classic tomorrow" was born.
Maurice Lacroix in 1995 the United States to set up branch offices, the success of the Maurice Lacroix distribution network throughout the world, far-reaching.
1997 Maurice Lacroix redefined its global brand image.
1999 to expand and update its Saignelégier the watchcase in factories, to improve the quality and production capacity to meet the growing global market demand.
2001 Philippe C. Merk, Mr. March served as Chairman of the Board of Maurice Lacroix. 1 October the same year, former Desco Von Schulthess AG belongs to the company's sector of Maurice Lacroix SA, formally registered as an independent company. Faced with the prospect of a better, Maurice Lacroix to invest substantial capital expansion of its assembly plants.
2002 Le Meridien UK to set up table.
2003 Maurice Lacroix Masterpiece Double Rétrograde products introduced dual-back watches, another milestone in technology. The second is extremely rare call-back 24-hour time zone display and watch the mechanical properties of fully developed by the watch factory. Launched a new advertising campaign to update the retail outlook. Maurice Lacroix Saignelégier Museum opened on display a number of valuable "originality Series" limited edition masterpiece.
2004 in Switzerland in June and take up tennis member fee to sign a cooperation agreement, charges up to take on the publicity around the world as the brand Ambassador. Maurice Lacroix launched in the autumn of the first models cost up to take watch.
2005 Maurice Lacroix commemorate the occasion of two events: 30th anniversary celebration of the brand, as well as "sophisticated series of" the 15th anniversary of publication.
2006 Maurice Lacroix launched the "originality series" Le Chronograph stopwatch timing, and its configuration within the first plant of its own production of Maurice Lacroix movement ─ ─ ML 106 movement. Today, Maurice Lacroix around the world in more than 60 countries and approximately 3,700 designated high-level watch for sale. Every year, about 150,000 high-quality only from a Maurice Lacroix watch at the watch factory Saignelégier, marketing all over the world.
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